Tracking Do Not Track
April 26, 2011 | 6:00pm-8:00pm
The Morris + King Company | 101 Fifth Avenue
The groundswell of fear and enthusiasm surrounding "Do Not Track" legislation — largely considered to be one of the most polarizing issues in the history of advertising — has reached a crescendo. From the advertiser's perspective, the sky is falling. For some consumers, the amount of information collected and stored is outrageous and unsettling.
However, the question for both sides remains: "Where exactly are we headed?"
Join hosts Andy Morris and Dawn Barber for an exclusive, honest discussion about "Do Not Track" and the advertising industry, featuring some of the best minds in digital advertising and online privacy.
Light hors d'oeuvres and "Do Not Track"-tinis will be served, compliments of BlueCava.
Brian Morrissey | Editor-in-Chief of DIGIDAY (moderator)
Brian Morrissey is the new editor-in-chief of DM2 Media, charged with leading content for all DIGIDAY publications. Morrissey had been digital editor at Adweek for the past six years. During that time, he led the publication’s coverage of digital media and marketing, frequently speaking at industry conferences. He has nearly a decade of experience in the industry, writing previously for DM News, ClickZ and Silicon Alley Reporter.
David Norris | CEO of BlueCava
Mr. Norris is a dynamic senior executive and serial entrepreneur with over 20 years of experience in building businesses and successful brands in markets around the world. Mr. Norris is recognized as an expert and thought leader in the areas of branding, technology, international business, and entrepreneurism. He has written and been published on a broad range of topics.
He is currently the CEO of BlueCava, a company that provides device identification and reputation technology that protects against fraud and improves targeted online advertising. Prior to joining BlueCava, Mr. Norris held numerous executive positions including: Founder, Chairman, and CEO of OnRequest Images, Founder, Chairman and CEO of ObjectSpace, CEO of Xcel Tech, and VP and General Manager at Casco Signal Ltd.
Mr. Norris has extensive international business experience, having lived and worked in Europe, Asia, and the United States. He is a regular speaker at industry conferences, has lectured at major organizations including Microsoft and the Harvard Business School, and has been quoted in major press publications such as The Wall Street Journal and Fast Company.
Mr. Norris has won various awards, including the Ernst and Young Entrepreneur of the Year, the Inc. 500, and The Software 500. He supports a number of charities including LiveStrong and Wipe-Out Kids Cancer. Mr. Norris also sits on a number of boards and is a senior advisor to a number of emerging technology companies.
Dan Jaffe | Executive Vice President, Government Relations at the ANA
After four years with American Advertising Federation, Dan Jaffe joined the Association of National Advertisers, Inc., in 1985 as Senior Vice President and head of ANA’s Washington office. He was promoted to Executive Vice President in 1989.
Mr. Jaffe is responsible for monitoring and responding to all federal state government, and legal initiatives that threaten national advertisers’ freedom of commercial speech. A frequent speaker on a wide range of advertising issues in the government relations arena, Mr. Jaffe is available to answer inquiries from the news media.
Previously, Mr. Jaffe spent 11 years on House and Senate staffs, and was committee counsel to the Senate Commerce, Science & Transportation Committee. After receiving his master’s degree in Public and International Affairs at Princeton, he earned his law degree at the University of California at Berkeley.
| Professor, Media, Culture & Communication at New York University
Helen Nissenbaum is Professor of Media, Culture and Communication, and Computer Science, at New York University, where she is also Senior Faculty Fellow of the Information Law Institute. Her areas of expertise span social, ethical, and political implications of information technology and digital media. Nissenbaum’s research publications have appeared in journals of philosophy, politics, law, media studies, information studies, and computer science. She has written and edited four books, including Privacy in Context: Technology, Policy, and the Integrity of Social Life, which was published in 2010 by Stanford University Press.
The National Science Foundation, Air Force Office of Scientific Research, Ford Foundation, U.S. Department of Homeland Security, and the U.S. Department of Health and Human Services Office of the National Coordinator have supported her work on privacy, trust online, and security, as well as several studies of values embodied in computer system design, including search engines, digital games, facial recognition technology, and health information systems.
Nissenbaum holds a Ph.D. in philosophy from Stanford University and a B.A. (Hons) from the University of the Witwatersrand. Before joining the faculty at NYU, she served as Associate Director of the Center for Human Values at Princeton University.
Mary Hodder | Chair of the Personal Data Ecosystem Consortium
Mary is the Chair of the Personal Data Ecosystem Consortium. She currently works with large and small organizations as an information architect and interaction designer, creating algorithms, and conducting usability studies. She founded Dabble.com, a social search site to help people organize and playlist media they like, and discover great media through others’ recommendations. And she was on the board of The Attention Trust, an organization that believed users should control their own data.
She is a blogger at Napsterization and an original author at bIPlog (the first UC Berkeley Graduate School of Journalism blog, on the topic of intellectual property, security and privacy). She completed her Masters at the School of Information Management and Systems at UC Berkeley in May 2004 with a thesis focusing on live web search looking at blog data.
- Behavioral targeting has been a part of advertising culture for as long as most of us can remember. Will cookies be relics of our industry’s past?
- What have these initial conversations into self-regulation taught the ad industry as a whole about how consumers want to manage their own data?
- What does Do Not Track really mean and should Congress or corporations should be responsible for making it a reality?